For teamcozy, comfort doesn’t come down to a visual reference. It’s not a trend. It’s a lifestyle. Rather than a reference to physical comfort, teamcozy is a community mindset manifested through feeling comfortable with personal style. The #cozycollective is underpinned through a group of key creatives that have been able to create and build trends within social media, while Instagram has been only the starting gate, rather than the finish line. Today, teamcozy creates multi-platform content to promote a #climateofcoziness.