Name: Tyler Hayward aka Tilore aka Hot Cheeto aka Camera Encyclopedia
Cameras: Sony A7rii / Contax 645 / Contax G2
On my feet: I was wearing my Nike Infrared 90 Hyperfuses, favourite air max 90.
Tell us about your relationship with sneaker culture:
I’ve always been interested with what goes on my feet from an early age. My Mom would take me out to the shoe store in our neighbourhood every year before school started and would let me choose my own shoes.
In highschool, I was into playing basketball and running track. I had a fascination with lighter shoes that I thought would help me run faster and would wear my brother’s pumas because they were so light. I was also interested in Tmac’s line of shoes with Adidas but ended up in some Nike 180 mids that destroyed my feet. I always wanted a pair of air force one mids when I walked into footlocker, but I think my mum thought they were too “thuggish” and I ended up with some shox.
In university, I got into breakdancing, which led to me wearing mostly Adidas Gazelle’s and Puma Suede’s. These were the staple silhouettes of b-boys and that’s when I started to really pay attention to footwear again. I started reading sneaker blogs and found some rare New Balance collaborations I had never seen before and started to hunt down a few pairs and my interest in runners haven’t stopped since then.
What does #teamcozy mean to you:
For me, cozy culture started as just that. We were a bunch of kids that had an interest in footwear and comfortable clothing; it was as simple as that. It was a combination of the fashion aesthetic along with the interest in making images and exploring our city. This was when tech fleece was first introduced and I remember it being incredibly hard to track down, unlike how accessible it is now. It took me a while to get my hands on a small sweater and pants from sportcheck and our small nike running store and I remember Elie doing the same. Then we’d explore the city taking photos together. This is going to sound silly now, but tech fleece and flyknit were really the embodiment of team cozy. It was practical, functional, had a technical form and kept us comfortable while shooting all day and night.
Tell us about Soletraits & some of the other content you will be sharing with the Cozy Community:
I’ve started a series locally entitled Soletraits. It’s a portrait series I’m creating that involves asking a person, “If you could only keep one pair from your collection, which would it by and why?” and then following up and shooting the person and the shoes and compiling them into a series all shot on film. The purpose of this project was to really look at the culture and bring it back to the sneakers and just a single pair of sneakers with a story. None of this reselling, or raffles or new releases, just people and a pair of sneakers they like.
In addition to this, I plan to be lending my camera knowledge to the team by creating camera reviews, photo related articles and fielding technical questions.